Patagonia’s “Rent, Don’t Buy” Business Model

Hit the slopes this winter in a rental Patagonia jacket for 40 bucks a day. Photo credit: Adam Clark

At Patagonia’s new flagship retail store in Denver’s RiNo District, consumers can have themselves a Patagonia Powslayer jacket, or Snowdrifter 30L pack for the price of $30-$40 a day. And for the little snowsports fan, there’s a Snowpile Bib in rosebud pink for that price of $20-$30 per day.

The new rental option comes by way of a partnership with Awayco, a premium outdoor rental platform. How it works: Skiers and snowboarders can browse and reserve premium gear on, pick up at Patagonia Denver, head to the mountains, and then return the items to the store when its time to pack up and go home.

The new program builds on Patagonia’s eco-conscious ethos of not adding to the waste steam whenever possible.