New Formats, Dates for Industry Trade Shows
From July 21-23, 2020, the outdoor community will gather online in an interactive environment. The Outdoor Retailer Online platform is designed to replicate the Summer Market experience with exhibiting brands showcasing product lines for F/W ‘20 and S/S ’21, along with live educational sessions and tools to enhance networking and personal connections via scheduled events throughout the three day show.
Like the in-person summer show, Outdoor Retailer Online will open with the Industry Breakfast hosted by the Outdoor Industry Association (OIA) on the morning of Tuesday, July 21. The 10th annual Outdoor Retailer Inspiration Awards will be hosted on the platform on July 22.
Outdoor Retailer Online will allow for exhibitors to host multiple live video conversations simultaneously within their page, and to book appointments or interviews within the platform.
More information on the July event is available at www.outdoorretailer.com
Looking ahead, the OR Winter Show is scheduled for January 27-29, 2021 in Denver – as of now anyway.
Thin Air’s inaugural digital event is now slated for September 15-17, 2020. According to show organizers, the revised dates “make space for other voices that need to be heard right now, and ensure we do not take focus from long overdue conversations and efforts on the systemic racism and oppression of our Black friends, neighbors and colleagues.”
Thin Air said it will grow from 400 booths to 500. The extra 100 booth opportunities will be donated to nonprofits and affinity groups who have been doing this work for a long time, and deserve to be seen and celebrated, according to a statement from Show executives.
“As you know, we built the Thin Air Show not only because the industry needed a media show that inherently connects brands directly to consumers, but because a virtual show cannot be stopped by a global pandemic or anything else the world throws at us,” said founder Erik Boles. “Anything but one thing: systemic racism and injustice against our friends, colleagues, partners, and fellow outsiders, which deserves our immediate attention and action to rectify.”
The Fabric Show Atlanta will take place August 4-5th and feature American suppliers and producers with low minimums, in-stock programs. “The AmericasMart / Atlanta Apparel is partnering with us to ensure the best experience for our buyers and exhibitors,” said show founder Susan Power. “Visitors to the AmericasMart will be using the many escalators to move up and down within the market center (no elevator, except service elevators will be in use). Registration areas are being expanded to make sure everyone has their space!”
In addition, The Fabric Show has increased square footage to allow for plenty of space between exhibitors, plus more room between racks, said Power. Double back-to-back tables will also be available for exhibitors wishing to space attendees six feet across from them when seated. The planned set up also includes small round tables spaced throughout the exhibit floor so buyers will be able to sit in their own space and review samples and write orders.
“Now more than ever it’s important to have the right size show, in the right place, at the right time,” Power said.